Archive for May, 2009

The MANE Jam is Coming Around Soon

The MidAtlantic NorthEastern Barista Jam 2009 is scheduled for June 23-25.  Come get some.   This year featuring the now legendary Nuova Simonelli Aurelia espresso machine!  The itinerary, as it stand now, is as follows:

BARISTA JAM ITINERARY
June 23-25 2009
Bank Street Annex
Easton, PA
TUESDAY
4:30-6:00 Registration/Reception appetizers, drinks, Grounds for Health
table, Alternative Brewing Technique table.
6:00 Welcome and Introductions- Troy and Gerra
6:30 Keynote- Mark Inman of Taylor Maid Farms
7:00 Green Coffee and the Q- Rob Stephen of Coffee Solutions
7:30 Stretch and get a drink…..
8:00 Spro Down
Sponsored by Barismo
$10 entry fee*
WEDNESDAY
8:30-9:00 Coffee and Registration/check in
The following is assuming 100 participants and use of upstairs with one
machine and room for 50 people and downstairs 3 machines and room for
100 people. Participants divided into Group A and Group B for
presentations upstairs.
9:00-11:00 Sustainable Development Coffee Roundtable: exploring the
journey of coffee from farm to barista.
Panel: Oswaldo Acevedo of Finca El Roble, Mark Inman of
Taylor Maid Farms, Rob Stephen of Coffee Solutions,
Jaime Schoenhut of Royal Coffee NY and Rik Kleinfeldt
of New Harvest Coffee Roasters.
11:00-12:00 Open Jam
12:00-1:00 Lunch at the Annex
1:00-2:00 Downstairs: Open Jam (A Group)
Upstairs: Espresso Extraction with Ellie Matuszak of
Coffee Solutions (B Group)
2:00-3:00 Downstairs: Open Jam (B Group)
Upstairs: Espresso Extraction with Ellie Matuszak of
Coffee Solutions (A Group)
3:00-4:00 Downstairs: Open Jam (A Group)
Upstairs: Latte Art and Milk Frothing with Mike Love of
Coffee Labs
(B Group)
4:00-5:00 Downstairs: Open Jam (B Group)
Upstairs: Latte Art and Milk Frothing with Mike Love of
Coffee Labs
(A Group)
5:00-7:00 Free Time- Eat, Nap…
7:00-10:00 BARISTA PARTY
Latte Art Throwdown sponsored by Coffee Labs
$10 entry fee*
THURSDAY:
8:30-9:00 Coffee
9:00-10:30 Downstairs: Open Jam A Group
Upstairs: Cupping with Mark Inman
10:30-12:00 Downstairs: Open Jam B Group
Upstairs: Cupping with Mark Inman
*entry fees for throwdowns to benefit Grounds for Health

Oh, the beauty of language!

You already know about the McD’s ad campaign for their new McCafe program.  Well how about the Starbucks ad campaign?  One of the many new images they are currently putting out is a full page magazine ad with a burlap background.  The ad reads:

“Starbucks uses 3% of the world’s best beans.”

My initial interpretation of its meaning was that they claim to use the top 3% of the highest quality beans.  But wait, that’s just what they want me to think!  Upon furthur reflection, I came to the following realizations.

Fact- Starbucks only purchases Arabica coffee.

Fact- Starbucks buys 3% of the world’s Arabica production.

Fact- The highest quality coffees in the worls come from Arabica varieties, and none of the highest quality coffees come from Robusta vaieties.

Fact- Not all Arabica varieties are harvested, processed, and treated with the level of care that produces great coffees.

So their claim is absolutely true, they buy 3% of the world’s “best beans”, Arabica beans.  This is not to say that the coffee they buy is at the top of the quality pyramid, they don’t make that claim at all.  So we can conclude that they do not buy at least 97% of the best coffees in the world, probably less, according to thier wording.

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