A little more to the left, Ahhh, that’s it.
On the Portafilter Podcast #57 Mr. Nick Cho had a little rant about the state of “Coffee Blogging”, and how he saw it as a mass message masturbation on the part of the blogging barista/professional/enthusiast community.
Did I say community? That’s right,
Community: a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars.
I think that in addition to the fount of unsubstantiated opinions, the bloggin’ of coffee and espresso related things has been a tremendous international dialogue that has spread valuable information in real time to every corner of the coffee brewing planet. But that is just my opinion, and I have not had my research department and team of fact checking interns get a report back to me on that yet.
Just to be fair and above board, I do love to have my ego driven passions stroked by such a wide reaching web of tangled and wireless networks, and so far nothing has been quite as inflating as the blog job. Blow baby, blow.
I remember Mr. Cho’s hint of dissapointment (I forget the podcast #) when he was pondering the slow sales of his championship winning espresso blend, and Peter Guiliano reminded him that it was because no one was talking about it On-Line yet. So the blogs can serve very well as a conduit of information, trend, fad, or whatever happens to catch the fancy of the public at any given moment. Or does it help to shape the fashion of thought that goes on out there?
If blogging is a form of masturbation, and Nick has the biggest bloggin’ podcast in the coffee world, does this reflect an aberration in his need for self stimulation? And what is with his fixation with brown skinned Simoan men?
I do get his point though. I am sure I am guilty of the type of self satisfaction of which he speaks. No one reads my blog as much as I do. But there is also a feeling of camaraderie, a common thread, a close knit feeling to the coffee community in part as a result of the type of mass communication afforded us by the net. I enjoy the Portafilter Podcast, and I think there is much room on the web for many such aural forums on the subject of espresso, brewing, roasting, and Clovering.
As with any form of media, one does have to sift through the silt to find the chicken nuggets. I hope Nick’s feelings won’t prevent him from his ritual of blog reading from the family throne. These are just a couple of thought that came to me while listening to the latest poscast, it was not meant to be anything too profound. If you will excuse me now, Daddy’s gotta go poop.