This is What it’s all About
I found this on flickr.com. This doodle represents everything we are trying to do in the specialty coffee industry. One should look forward to, and think fondly of one’s coffee break. One should dream and fantisize about it. Coffee should creep into the frontal lobe via the reptilian stem, touching all memories real and ancestral. The welling up of coffee from the subconscious should cause the limbs to move, tracing the outlines and causing to take shape the image on one’s self reliving the moment when that beverage was transporting. The added bonus is the feeling of being enveloped in a shroud of love.