The Old Logo
Seeing the old, although somewhat modified, logo from Starbucks today got me thinking about it’s evolution from the sexy bare breasted and seductive mermaid who spreads her double fishy tail for the coffee consumer into the cleaned up version that it is today. Poeple look at it today and can’t even tell that it was once a mermaid, or siren as they tell us, or what those two things are that she is holding. Her supple and perky breasts are fully covered up with long wavey hair, but most of all, her spread eagle split tail is cropped right out of the circle.
She is a Siren, and she is meant to entice you drink her beverage by using feminine wiles and sexuality. The pleasure of the drink will be like the pleasure of the flesh. She is an archetypal character symbolic of feminine power, sexuality, and fertility. She is a Sheila-na-gig, and you can read all about her here.
Just take a look at some of these other Sirens.
The article in the link has some pretty far out ideas on the subject. I didn’t come up with this stuff, I’m just relating it here because I find it fascinating.